Healthcare providers can play a key role in improving health outcomes by
going beyond treating, and empowering people to make the right choices.

NEWS

WHAT WE DO

Point Blank designs communication programs to help people live better – even in the presence of disease. We work with pharmaceutical companies, healthcare non-profits, doctors, hospitals, government health departments and health advocates – the key influencers of health behaviors. We use proven techniques to achieve the target behaviors and measure the program outcomes. Our programs, typically, focus on four core areas. 

PUBLIC HEALTH

We create carefully crafted messages to address issues in public health that are rooted in human behavior.

We create carefully crafted messages to address public health issues that call for behavior change.

It all begins with understanding the underlying health issues, identifying the key stakeholders and their role and socio cultural barriers to making a change. Our strength is in distilling out the messages that can influence each stakeholder and customizing messages for different audiences across different media.

We work with funding organisations, government, healthcare providers, Health PR agencies and with CSR teams of corporates to help design powerful messages that can change behaviours and improve public health in urban and rural populations.

SKILL ENHANCEMENT

When good doctors have access to great doctors more patients get better care. This is the belief that drives our capacity building programs.

When good doctors have access to great doctors more patients get better care. This is the belief that drives our capacity building programs.

Whether it is building capacity for phaco-education or awareness about antibiotic usage or about improving doctor patient relationships, our programs use the wisdom and knowledge of opinion leaders and thought leaders to create skill development programs for doctors.

Services Include: KOL Management, Medical content development, Medical Education Programs, Certified e-learning.

PATIENT ENGAGEMENT

Patients are the most underutilized resource. Expert patients are those patients who are engaged to a higher degree in healthcare.

Patients are the most underutilized resource in healthcare. Expert patients are those patients who are engaged to a higher degree in healthcare.

We design programs that use expert patients and caregivers as a resource to promote health awareness and to help patients seek and negotiate for best care.

Our experts include disease educators, counselors as well as patient advocates who are trained and rewarded for their efforts to help patients get best medical care as well as self care.

PATIENT SUPPORT

People living with chronic disease need more than medical care. They need support for long term self-management as well as caregiving.

People living with chronic disease need more than just medical care. They need support and help for long term self-management as well as caregiving.

Patient Support Programs are not just about counseling and delivering medicines. While these may be essential components , great programs are those where patients are encouraged to self care and manage their condition through community support. The communities consist of other patients who share their stories and hand-hold new patients through difficult times.

Our programs include new forms of engagement like drama therapy, art or music therapy as well as story telling and also doctor interactions for better disease understanding.

HOSPITAL CONNECT

We help hospital brands connect regularly with the local community by creating innovative and engaging health awareness campaigns. Our campaigns are aimed at making our client the hospital of choice in the local area.

Be it doctor’s day, World Heart Day, World Diabetes Day or other regular community-connect activities, we maximize the impact by amplifying on-ground efforts on local digital media.

WORK PROCESS

ANALYSIS

STRATEGIC DESIGN

IMPLEMENTATION & MONITORING

EVALUATION

 

OUR STRENGTHS

IN-HOUSE EXPERTISE

More than 70 man-years of experience in Communication Strategy, Program Design, Creative execution, KOL Management, and IT product development.

FLEXIBLE DESIGN

Modular components that can be quickly customized and scaled up to meet your program objectives.

PANEL OF EXPERTS

Large network of thought leaders - doctors, corporate thinkers, social workers, psychologists, scientists and researchers.

MORE ABOUT US