The Healthcare Communications Expert
We Build Better Brands
At Pointblank, we take care of your creative and strategic brand communication needs so you can focus on running your business at its full potential. We’ve been helping companies develop and define their brands since 2001. The times may have changed, but our creativity certainly hasn't. Get in touch so that we can start elevating you to where you deserve to be.
We’re an inspired group of strategists and creative thinkers who share a common passion - to work with brands that enhance the quality of lives.
200+
Brands
50%
Annual Growth
50+
Clients
5
Countries
Globally acclaimed creative prowess
Our work has won laurels at the most respected
healthcare awards in the world.
Meet Our Team
The team at Pointblank are some of the most gifted, creative and downright quirky individuals out there. Our work continually receives attention from all the right places, and it’s all thanks to them. We look forward to helping you bring your brand to life!
BINDU MENON
FOUNDER & CEO
Speaker, author, faculty on Healthcare Branding and Consumer wellness. Cannes, Spikes Asia, Lynx Dubai, and Goafest Jury Member. IIGlobal Woman Entrepreneur 2018. Women’s Economic Forum Exceptional Woman of Excellence Award 2019.
Bindu has 25+ years of experience in marketing and brand communications. Evidence-based scientific communication expressed through clutter-breaking creatives - never missing the target - she never lets anyone at Pointblank lose sight of this goal. Unforgivingly patient-centric, she has been responsible for making PointBlank a successful Healthcare Communications brand.
SUJEESH SUKUMARAN
CO-FOUNDER & STRATEGIC DESIGN HEAD
Clio Health & Global Awards Jury Member. HFI Certified Usability Analyst. Design thinker, writer, marathoner.
A creative mind lost in the world of financial marketing, Sujeesh decided to follow his calling. He quit a high-paying job and started from scratch as an advertising intern in the company that he co-founded. Two decades and several international awards later, Sujeesh has amassed a ton of knowledge about drugs and doctors to quickly spot powerful insights that drive result-oriented campaigns.
PADDY NAIR
CHIEF CREATIVE OFFICER
Engineer. Cannes Grand Jury Member. Footballer.
Though Paddy looks gentle, he is a creative beast. Having worked in mainstream advertising and created several international award-winning healthcare campaigns including Cannes, Clio & Rx Club, he brings excellent breadth and depth to innovative thinking at Point Blank.
SHILPA KARANIA
CHIEF OPERATIONS OFFICER
University Topper, Tarot Reader, Nail art expert.
For Shilpa, the customer is king. She has spent more than a decade with PointBlank and imbibed the ‘never miss the point’ culture of our organisation. She is an out and out taskmaster, not opposed to burning the candle at both ends to delight our clients. She can thread together the briefest of briefs and work with the creative team to knit powerful brand campaigns.
NIVEDITA BABTIVALE
CHIEF CONTENT STRATEGIST
Ex Entrepreneur, SBU Head in an MNC.
For over 30 years, Nivedita has played key roles in strategic marketing, portfolio management, market research, training & sales management. Nivedita manages content for conventional and new-age marketing media. Her single-minded focus is to generate relevant and powerful scientific insights to drive home the brand message, point-blank.
DR. PRAVIN B
HEAD OF MEDICAL CONTENT
CMPP Certified Medical Publication Professional.
Dr. Pravin is a certified medical publication professional with over 10 years of experience. His proficiency in good publication practices, and commitment to ethical and transparent data dissemination standards, help us generate high-quality original medical content, including manuscripts, abstracts, posters, presentations, and literature reviews.
