Brand Strategy

Powerful strategies that deliver results

Powerful brand experiences can only be effective when built from intelligence and insights. By identifying insightful positioning opportunities and building your brand around your purpose and values, we are able to build enduring brands that attract the right customers, and employees, which extend beyond your product or services.

When you put your customer first, you have a winning formula for growth.

 

Our process is our edge

20 years of handling brand challenges in multiple therapy areas and of varied complexity has helped us create and hone a proprietary process that is almost perfect - both, efficient and effective.

EVALUATE

From all angles - product, customer,
competitor and other important stakeholders

DISTILL

Zero in on the most powerful insight -
both customer, and patient centric

GENERATE

Develop creative strategy and all assets -
print, video, digital,

ENHANCE

Improve impact by incorporating
feedback from key stakeholders

 

Brand Strategy: Case Studies

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Rebooting a pioneering brand

STRAND LIFE SCIENCES

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Strengthening brand leadership

TASIGNA, NOVARTIS

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Launching a premium late entrant

VISANNE, BAYER HEALTHCARE